Mehmet Esen, the founder of Javel, entered the detergent industry. Mehmet Esen, who worked in almost every level of the sector such as manufacturing, administration and marketing, later founded Güney Deterjan Industry by adding his experience. With the growth of business and targets, the company changed and became Selvi Deterjan San. ve Tic. Ltd. Şti. continued its activities.

Initially producing bleach and detergent, Javel started to focus on detergents after 1990. As a production approach, it has always adopted the principle of being above a certain standard.